Founder + Creative Director
Samantha is a creative with experience from the client and agency side of branding. She founded the smoothie brand Wild Sam, which sold in Whole Foods and independent retailers across New England. She managed all aspects of the business and came up with the brand identity, recognized by Wallpaper*. Sam founded Gut℠ after following her own gut to go back to the part of business she loved most, branding.
Before the smoothies, she had a boutique branding agency and came up with identities, strategies, copy, designs and content for clients including DKNY, Linda Rodin of RODIN olio lusso, The Cooking Channel's The Fabulous Beekman Boys, The Epic Seed and Of a Kind.
Most recently, she wrote the script for #WeTrumpHate, which was shared by many public figures including Hillary Clinton and Bernie Sanders.
deeva green & lee reitelman
Product Developers + Creative Directors
Deeva and Lee's relationship of six years is deeply rooted in a shared passion for all things gastronomic.
Together, they co-founded Caravan, a takeaway café and gourmet food shop with a focus on local ingredients in Amagansett, New York. InStyle named the café one of the top spots for local eats in the East End.
Previously, the couple worked for Greenhouse Juice Co. in Toronto where they developed and designed a line of healthy snacks and probiotic beverages, now sold in Greenhouse's ten locations. Deeva and Lee also co-wrote the Greenhouse Cookbook, set to be published by Penguin in spring of 2017.
In 2014, they spent the year in Bordeaux, France where they worked in sourcing for France's first zero-waste grocery market.
Whether it's creating one-of-a-kind recipes, designing timeless packaging, or communicating about health, sustainability, and traditional foodways, Deeva and Lee have dedicated themselves to producing the highest quality food and beverage products from the inside out.
Social Media Influencer + Content Creator
Maddie Pasquariello is a passionate food & wellness social media influencer with over 30K followers on her popular Instagram handle @EastCoastHealth. She has collaborated with some of the top food companies in the world including So Delicious, Bob's Red Mill, and Whole Foods.
When she is not creating, styling, and sharing nourishing plant-based recipes and food photography online, she is studying nutrition as a second-year Masters student at Tufts University. She is also completing coursework in Dietetics at Simmons College.
Maddie wears many hats to promote healthy eating and is currently a co-producer at the popular food events platform Bitten as well as a team member at Branchfood, a Boston-based food innovation and entrepreneurship community. She also does diet-related research for the US Department of Agriculture's Human Nutrition Research Center on Aging.
Maddie shares Gut℠’s mission and enjoys helping quality, sustainable brands be seen virtually through social media!
Web & iOS Developer + UX Designer
Carter, a 21-year-old Computer Science major at Yale and graduate of the Flatiron School's iOS bootcamp, has already developed multiple apps and designs for startups. Most recently, he engineered the home-cooked meal delivery app Umi Kitchen, which has raised over $1.4 million from investors such as Danny Meyer, the founders of Sweetgreen, Elizabeth Cutler of SoulCycle, and Hayley Barna of Birchbox.
From his coding studies to his real-world programming work, Carter knows how to make food startups stand out virtually.
Designer + Illustrator
Abby is a children's book illustrator and entrepreneur. She and her husband founded the popular 90s juice brand Fresh Samantha. Abby illustrated the labels and all marketing materials, including the brand's iconic character of her daughter.
When she's not illustrating children's books, she's designing logos and labels for other food and beverage brands, including her daughter's next-generation juice, Wild Sam.