organic superfood trail mix
Client: Greenhouse Juice Co.
Project: Recipe development + creation of SOPs for production + packaging execution.
The organic superfood trail mix and chocolate bar were Greenhouse Juice Co.’s first foray into packaged food, so it was imperative their packaging made the new products seem like natural extensions of the juice product line. At the same time, they had to be eye-catching enough to stand alone, as the product was being developed not only for sale in Greenhouse stores but also in supermarkets across Canada.
Deeva and Lee’s biggest challenge was a) sourcing materials that were consistent with the clean, smooth textures of the company’s aesthetic, b) eco-friendly, c) impermeable enough to support a month-long shelf-life and d) resealable.