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dark chocolate bar

Client: Greenhouse Juice Co.

Project: Oversaw recipe development + packaging design and SOPs + in-store display + staff training / education

Deeva and Lee’s goal was to find a middle ground between the aesthetic minimalism of the wider Greenhouse brand and the artisanal values of its small-batch chocolate-maker Aaron Raphael.

The other significant challenge was to design a fully enclosed package that required no glue (in order to keep packaging times down) that would still keep the chocolate bar safe from light, heat and air. After many hours honing their origami skills on prototype package designs, the team finally arrived at a design that married simplicity, a craft-feel, and ease of packaging.