greek yogurt + chia
Client: The Epic Seed
Project: Website copy.
The trendy and delicious yogurt co. The Epic Seed asked Sam to write the copy for their website. It was important that the voice appealed to their youthful, health-conscious audience. Sam sought to embody the brand’s healthy, energetic identity with playful copy such as:
"We’d rather not re-visit puberty, so we kick nasty hormones to the curb with entirely rbGH and hormone-free milk!"
"We source all of our milk exclusively from family-owned farms in Chenango County, New York where the cows are strictly grass fed and have names, not numbers! Yes, these cows Got Milk, but they also got real food, and we’re pretty happy about that.”